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FINDLAY, Ohio – Reinforcing to businesses the importance of brand image and consumer perception, Corporate Research International released today the results of RealPeopleRatings.com™, its quarterly customer service survey. SUBWAY, Olive Garden, Cici’s Pizza, Marriott, Southwest Airlines, BP, Nordstrom, Stride Rite, Ace Hardware, Staples, Foot Locker, Publix, Walgreens, and RadioShack earned the highest marks in their categories this quarter. RealPeopleRatings.com™ was launched in 2005 by Corporate Research International, a market research firm specializing in mystery shopping and customer satisfaction surveys. The company sends the quarterly surveys as online opinion polls to its pool of panelists. 2,535 panelists participated in this quarter’s survey, conducted between April 3 and April 12, 2007. Respondents were asked to rate their perception of each business’s customer service on a scale of 1-10, with 10 being the highest rating. If a respondent did not have experience with the business, the panelist did not enter a score for that establishment. “The RealPeopleRatings.com™ scores and results we have compiled help companies understand what their customers truly think of their business,” said Michael Mallett, CEO of Corporate Research International. “This gives them opportunities to find better ways to stay ahead of the competition,” Mallett added.
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